Targeted Traffic and How To Obtain It

Are you starting to promote your website to others? Then you should concentrate on obtaining targeted traffic. Depending on how good you are at SEO will determine just how down to the wire you can get. I’m amazed at how this whole process works.

I like to call this process remarketing or retargeting. I learned from these podcast interviews, that when people visit out website to check us out and don’t purchase a produce, they are cookied. When they visit other places on the internet our banners stalk them.

I think it is really exciting to see how well this retargeting works. The search engines don’t have the ability to do this for you and when you do your SEO campaign you can’t do that either. You have to use some technology that is your own that you can buy or use someone else’s product that is already set up.

I’d like for you to think about something that is important. When you begin your SEO campaign and you climb the ladder of the search engines, they control the amount of traffic they send your way. They can stop this process at anytime with no notice to you. I’ve seen this happen with pay-per-click advertising, where they will cancel your account or start to raise your bids.

You also have to be careful because some of these companies will ban you and if they do they ban you for life. I had a friend of mine who was spending $85,000 a year on pay per click advertising and just one day out of the blue his whole account was banned. If it can happen to this person it can happen to you.

This is one reason why I encourage other people to go outside of the realms of marketing their business just on the search engines. Try other pay per click advertising campaigns, newspaper or TV advertisements. Mail outs work just as well too. I had one person that was using the phone and giving a survey asking if they knew of anyone that would be interested in their product.

There are lots of things you can do. I like to call this paid media. They are called ad networks, exchanges and aggregators. Type these phrases in to a search engine and they will come up for you. What they do is sell left over advertisements to other people. You put up your own banners and if you design a really good one you can do really well. They have something like well over a billion pages you can get your stuff on.

This doesn’t include things like blogs, personal home pages or web 2.0 properties. These are well established businesses that have been around for a while that have extra advertising to sell. You can get lots of traffic from these sources. The over supply of traffic that you can get brings you great targeted traffic you won’t find anywhere else.